Put all of the money you would normally spend to run a paid ad into a great offer that will drive people through the door. It doesn’t cost anything until someone comes in to use it. Then, you have a chance to up-sell the customer. We require a “buy one get one free” or “50% off deal” because the offer is being bundled with other offers to create a fundraising booklet. When people pay a school or charity so they can use your coupon, they expect it to be a good offer. Make sure your coupon covers the majority of your offerings or people will not think it’s worthwhile. Allow people to try items they want to try by not restricting the offer.
Posted in: Advertiser FAQs